Filed under: Home Values, Selling a Home, Twin Cities Real Estate News, Woodbury Real Estate News | Tags: Cheryl Brenna Group, Preparing Your Home for Sale, Selling Your Home, Twin Cities Metro Area, woodbury minnesota realestate
CAUTION: DON’T SET YOUR LISTING PRICE TOO HIGH
Picture this: You’ve decided to sell your home, and you have an idea of what you think it is worth. You schedule appointments with three local listing agents. Each Realtor comes prepared with a Competitive Market Analysis (CMA), and each recommends a specific listing price.
Two Realtors settle on prices lower than you expected. They back up their recommendations with recent sales comparisons and data of similar homes that didn’t sell while they were listed. But you remain convinced that your house is worth more.
The third agent’s figures are more in line with your anticipated value — maybe higher. Your spirits lift. Confident that you are going to get a higher sale price, you may even start searching for a more expensive home to purchase.
Not so fast! Realtor number three has just engaged in a questionable sales practice called “buying a listing.” He seems willing to accept your input and work with you; seems to care about your financial return, right?
Wrong. He “bought” the listing by tempting you with a higher list price than the other agents recommended. Most likely, however, he is doubtful that your home will actually sell at that price. His intention from the beginning is to eventually talk you into lowering the price, and to continue asking for price reductions in order to attract potential buyers.
Think about it. If you start out with a listing price that’s too high, then drop it later, your house is “old news.” You’ll never recapture that initial flurry of activity, and your house could take longer to sell. And if you do happen to sell at an above-market price to an uninformed buyer, your sale could fall apart once your buyer’s mortgage lender orders an appraisal and determines the home is worth less than the amount agreed upon. Then you’re in the unenviable position of trying to renegotiate the price — if the buyer is willing to listen.
Several years ago, buyers were forced to make full-price offers right away. In today’s market, those same buyers are turning down deals that aren’t sweet enough. Overpricing may have chipped away at your return — or worse, put you back at square one!
The Cheryl Brenna Group will assist you in setting a realistic listing price that will generate interest, momentum, better offers and—ultimately—a mutually satisfying sale.
For more information on setting your home’s listing price, we invite you to watch the following video:
Filed under: Home Values, Market Statistics, Woodbury Real Estate News | Tags: foreclosure, Market Activity, woodbury minnesota realestate
Weekly Market Activity Report 2.9.09
For the week ending January 31, new listings continue at a lower level than seen last year, clocking in at 1,635—a 15.3 percent drop. Conversely, pending sales continue to raise sand with 673 recorded for this week’s report—25 percent above last year. Basically, this is all welcome news. Having fewer listings on the market, combined with an increase in pending sales, helps to reduce the Months Supply of Inventory to 13.5 percent when compared to last year at this time—down from 8.9 to 7.7 months. This means it will take the current supply of houses for sale 7.7 months to sell (on average).
The Percent of Original List Price Received at Sale continues to fall, with the January figure of 89.5 sitting at 1.6 percent less than 2008. It’s important to consider sales prices of foreclosure homes and how they affect this figure.
Our new Housing Affordability Index jumped to 202 in February. This is another new record and means that the median family income is 202 percent of what is necessary to qualify for the median-priced home. Again, we must consider how the sales prices in the lender-mediated market are affecting this figure, but we can say with some confidence that there are a number of very attractive buying opportunities in the local housing market. If we are able to maintain these trends, the sooner we will see more stability in the market.
A thought to leave you with today…
There are some fairly remarkable opportunities out there for buyers, especially first-time home buyers, that weren’t available even a few years ago. If you can qualify to purchase a home now, the purchase makes sense for your situation, and you’re prepared to live in that home for at least five years, there are a number of reasons why real estate continues to be a great investment tool:
1. Affordability is at it a record high
2. There are plenty of homes to choose from
3. Builders are offering creative discounts and financing
4. Mortgage rates remain historically low
5. You may be eligible for a federal tax credit.
Choose the Cheryl Brenna Group for your real estate needs. You can count on us to lead you through the buying and selling process to fulfill your dreams for a new lifestyle and to help you build wealth through home ownership.


lowest point in the housing market yet—NOW is the time to buy.
for seller’s to understand that selling their home is like a beauty pageant and a price war combined. In order to be competitive and to position yourself in the top five buyer choices it is more important today than ever to put your best foot forward when preparing your home for sale.
3) Flooring throughout the home should be up-to-date, fresh and clean.